The magazine is honest, niche, a magazine based around music, and fashion but not self obsessive. It provides an insight into things people actually want to know about, but probably wouldn't think about.
The articles are honestly written and the images are captivatingly raw.
The magazine has a very London feel, grungey, cultural with a city feel. The kind of magazine you read and see places you recognize and have probably already been.
Every page is different, addressing different issues and ignoring the ones everyone would have been talking about already, being effortlessly individual.
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